Film > Online Film: Sectors
DENTSU CREATIVE X INC., Tokyo / TOKYO GAS CO. / 2022
Overview
Credits
Write a short summary of what happens in the film
The film follows a woman as she successfully prevents the occurrence of various everyday disasters simply by anticipating them. The notion is that disaster prevention is as much about having reliable prevention technology as it is about our capacity to anticipate the disasters themselves. The spot’s slogan, "Better disaster prevention comes from thinking ahead," summarizes the Tokyo Gas Group's ongoing efforts to strengthen prevention measures by foreseeing and preparing for every possible situation.
Cultural / Context information for the jury
For Japan, The Great East Japan Earthquake of March 2011 served as a harsh reminder of just how powerful nature can be, with its ability to wreak havoc in ways unimaginable. Prevention technology is essential when it comes to preventing disasters like this in Japan, but it's the human ability to imagine that's truly being put to the test. In March 2021, 10 years after the Great East Japan Earthquake, Tokyo Gas Group aired a commercial to convey the importance of not being overconfident in existing technology but to be making continuous improvements while also fully anticipating all possible situations.
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