In Japan, dinner time has traditionally been a time when families come together after long hours studying or working. After dinner, it was a common for families to enjoy TV programs together, laughing, crying, and talking about what they’ve just seen. With the saturation of smart phones into the Japanese household, there is a trend of more people retreating to their individual devices. So now, they’ve become a series of individuals eating at the same place instead of a family eating together. Our approach was to create a campaign to remind families how watching TV together can make each day more enjoyable.

Typography was created by Yasaburo Kuwayama and Kazuya Kuwayama, and is called "Kodomo Shotai" or "Children Font" in English.