Industry Craft > Art Direction

THE GUN VIOLENCE HISTORY BOOK

FCB CHICAGO / ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE / 2019

Awards:

Silver Cannes Lions
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Supporting Content

Overview

Credits

Overview

Cultural/Context information for the jury

For over two centuries, gun violence has been a deadly issue in the USA. But sadly, Americans have become numb to this tragic history. To create change, the Illinois Council Against Handgun Violence, an organization that has been fighting gun violence with common sense solutions for over 40 years, needed to influence lawmakers, remind voters, and educate future voters on the value of common-sense gun regulations.

There has been so much gun violence in America that if we put it in a book, it would be thick enough stop a bullet. Introducing The Gun Violence History Book. A powerful symbol, and an educational tool, made out of articles, facts, and data to showcase a history that repeats itself. A book so thick it has done what history has been unable to do. Stop a bullet.

Tell the jury about the art direction.

The Gun Violence History Book tragically showcases a deadly history that repeats itself. And the typography played a huge role in illustrating the repetition through the ages. Art direction became a journey through the history of American newspapers and gun violence—dating from 1791 to present day. Art Direction used hard-hitting newspaper headlines coupled with powerful visuals. The art direction mimicked both history books and newspaper headlines, adding to the legitimacy of the problem and the idea.

The art direction was used across multiple mediums: from film to outdoor to websites to posters and then, of course, to the book itself.

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