Industry Craft > Illustration

LET'S SUMMER

ALMAPBBDO, Sao Paulo / ALPARGATAS / 2019

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Images
Supporting Images
Supporting Images

Overview

Credits

Overview

Cultural/Context information for the jury

Every year, Havaianas launches a global campaign, reinforcing its stance as the brand that best understands the spirits of Brazilian summer. In addition to showing off its products, the brand always comes up with a topic that will allow it to dialogue with consumers across a variety of media. To do that, we developed a campaign inspired by classified ads, describing the different things people could do to feel Brazilian summer. The invitations ranged from traditional events related to dance, the beach, and nature, to sports and everyday activities. Some of the invitations are very specifically tied to the spirits of Brazilian summer. In those cases, small explanatory subtitles provide additional fun facts.

Tell the jury about the illustration.

All the illustrations were designed to work in each quadrant, allowing for the possibility of a modular campaign – after all, it’s being used globally and each market has different media needs and specific formats. The illustrations are fairly simple for the same reason.

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