Industry Craft > Art Direction

THE FAKE NEWS STAND

TBWA\CHIAT\DAY, New York / COLUMBIA JOURNALISM REVIEW / 2019

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

Cultural/Context information for the jury

American journalism has been on the decline for two decades. Print newspapers have cut more than half their workforce. Local news outlets have been the hardest hit, making the electorate vulnerable to misinformation.

The spread of misinformation and fabricated news stories has gained substantial ground in the past few years, largely due to the rise of social media; according to one study, unverified stories were 70% more likely to be retweeted than real news. 1 in 4 Americans say they’ve shared propaganda online, and two-thirds believe “fake news” influenced the 2016 election.

As the 2018 midterm elections approached, we wanted voters to question the news they were consuming.

Tell the jury about the art direction.

Art direction played a central role in the project. To illustrate how easy it is to be fooled by misinformation, we took fake news stories from the Internet and put them on real-looking fake magazine and newspaper covers that we created. To make the covers appear real, each fake publication was meticulously art directed, taking cues from conventions in the category and featured original art inspired by the headlines. Once readers opened up the cover, they discovered an insert that used typographic artwork and articles to educate people about our mission.

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