Industry Craft > Art Direction

Ikea Real Life Series Simps...

PUBLICIS SPAIN, Madrid / IKEA / 2019

Awards:

Silver Cannes Lions
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If someone finds an idea room décor on TV, they sure will find an affordable way to bring it to life at IKEA. But to prove that was no easy task. After three of the most iconic family rooms on TV were selected, the research team had the task to replicate them with IKEA furniture only.

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