If someone finds an idea room décor on TV, they sure will find an affordable way to bring it to life at IKEA. But to prove that was no easy task. After three of the most iconic family rooms on TV were selected, the research team had the task to replicate them with IKEA furniture only.

· First, thousands of items were collected from IKEA’s catalogs to find the perfect furniture for those iconic spaces.

· After a two-month search, the final pieces - similar or identical to the TV shows spaces - were chosen.

· The selects were then sent to a 3D artist, responsible for integrating seamlessly IKEA’s furniture to the iconic TV living rooms.

· Each room, meticulously put together, became a print ad and a POS poster.

All the rooms families loved to see on TV, now they can have in real life.

IKEA. For real families.