A global advertisement of the new CIVIC TYPE R showcases the quality and driving pleasure to the world.

We captured the detour of Max Verstappen, F1 World Champion, during his journey to Hungarian Grand Prix where he decided to enjoy the aggressive driving experience with CIVIC TYPE R for just an hour.

The song “Dance of the Hours” by Amilcare Ponchielli was remixed to highlight the emotions “one may feel when being tempted to drive CIVIC TYPE R, even if it is for a short period of time”.

Our aim was to highlight the excitement of being one with CIVIC TYPE R; where you are chased by time but in control of that moment as if they are dancing together.

The launch of new CIVIC TYPE R, eagerly awaited by Honda fans and motorsports enthusiasts, needed a movie production that will highlight the quality and driving pleasure this car delivers.

It was imperative to revive Honda’s fading motorsport image after it withdrew from F1 and decreased focus on sporty models.

We picked Max Verstappen, F1 World Champion, and captured his aggressive driving capability of CIVIC TYPE R.

Max was available for 1-hour the day before the F1 Hungarian GP, so used this limited time to produce a documentary-like video capturing his detour.

We remixed “Dance of the Hours” to convey nuance of “If you have just a few moments, you will want to drive CIVIC TYPE R.”

This exclusive collaboration with Max portrayed the ongoing relationship between Honda and Red Bull Racing after Honda’s withdrawal from F1, as well as continued involvement in motorsports.

We successfully reinforced Honda's sporting image.

The car engine sound was effectively rendered in order to highlight the excitement of F1 World Champion, Max Verstappen, by synchronizing his driving with CIVIC TYPE R. Our desire was to design a sound that allows audience to feel the gradual synchronization of Max and CIVIC TYPE R and how his heat beat got stronger.