To promote the event/activation evening, we handed out flyers at the venue on the day, and erected a billboard on the site.

We also had a live radio broadcast from the event and radio spots with a call to action to SMS to donate.

Every year, Nedbank makes a contribution towards blankets and then calls on the public to donate through their warmer winter campaign. This year, we wanted to engage with the public in an impactful way to get even more people to donate.

The campaign received great support on social media channels, with #warmerwinter trending on Twitter. The campaign was also supported by radio.

All money raised is used to buy warm blankets, which is distributed to the needy, particularly orphaned and vulnerable children and the elderly, countrywide.

Nedbank has invested R3.2 million into the Nedbank Winter campaign over five years (including 2014). In 2014 R 500 000 was used to purchase 3 000 blankets to be donated to thousands of orphaned and vulnerable children, women and the elderly across all 9 Provinces

Too many South Africans spend their nights in the cold. But, for the more privileged it’s hard to imagine this kind of hardship, and easy to ignore. So, we gave them the opportunity to experience how it feels to sleep in the cold with an innovative piece of outdoor… A bed made of ice. The ice bed was our way of illustrating the difficult circumstances faced by the underprivileged and showing how easily we can all make a warmer winter happen through a simple text message.

Our ice bed was sculpted from 2 tons of ice, with the message visible inside. We launched it with an event to get our call for donations out there. A permanent billboard was also erected at the site