Over 3 million African migrants live in South Africa, seeking a better life. Unfortunately, it’s one of most hostile destinations in the world for them. They’re blamed by locals for taking away jobs, resulting in murders, displacement and over 40 000 foreign-owned shops being abandoned. Foreigners live in constant fear of xenophobic attacks. As a brand known and loved throughout Africa, Converse wanted to add its voice to the call to stop xenophobia. We identified the African countries that have the most expats living in South Africa and used their flags to inspire lace designs, with one half of the lace representing an African country and the other half representing South Africa. When laced, two countries become intertwined, symbolising African unity. We brought Unity Laces to life on Africa Day (25 May) through in-store posters. Each installation was made up of two giant posters, joined together with larger-than-life Unity Laces.