Dialdirect now offers their clients an opportunity to spend less time on the things that shouldn’t take up so much time, like insurance, so they can spend more time on the things they love. The TV ad had to connect with people on an emotional level and bring the insight of “Time is precious’ to life.

A young boy has an unusual way of solving the very big problem of his mother being stretched for time. A simple, emotional and touching story unfolds, whereby the boy goes about doing chores in order to alleviate time from his mother’s day. We learn that this is in order for her to spend more time with him, and on things that are important to him.