Industry Craft > Typography

JAWAAB DENA KA WAQT AA GAYA HAI

MARCHING ANTS ADVERTISING, Mumbai / SONY / 2018

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Overview

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Overview

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THE PREMISE

Life is not fair on people. Personal inadequacies, financial problems and failures in life weigh heavily on people. What weighs even more on them are the various questions that people ask them as a result… those that question their ability, their character, their beliefs and values, their circumstances and their prospects.

THE INSIGHT

In life, people in a difficult spot often have no answer to the questions they’re asked by society.

THE MESSAGE

“Jawab Dene Ka Waqt Aa Gaya Hai.”

TRANSLATION: It’s time to give back a fitting response.

KBC will give you a chance to change your destiny and give a fitting response to those who question everything you stand for.

THE IDEA

We, showcased the types of questions that people have to answer in a typography that created a portrait of the show’s host- Bollywood icon “Amitabh Bachchan”. This creative was made in 6 different languages.

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THE SHOW

Kaun Banega Crorepati is based on the international show, ‘Who wants to be a Millionaire’. Every year, people participate in the contest in their bid to earn the bumper prize – 5 crore rupees. The show even invites celebrities from time to time who donate their earnings from the show to charity.

THE CHANNEL

Sony Entertainment Television

Translation

HINDI

Woh sawaal jo sirf sawaal nahi karte… hamari kabiliyat pe shaq karte hain.

ENGLISH

Those questions that don’t just question us… but doubt our capabilities.

HINDI

Woh sawaal jo uthaye jaate hain humein neecha dikhane ke liye.

ENGLISH

Those questions that are raised to put us down.

HINDI

Woh sawaal jo jawaab nahi, pramaan maangte hain.

ENGLISH

Those questions that don’t demand an answer, but proof.

HINDI

Toh har uss sawaal ka jisne aapko udne se roka hai.

ENGLISH

For every such question that has stopped you from flying.

HINDI

To har uss sawaal ka jisne aapko shak ki nazron se dekha hai.

ENGLISH

For every such question that as looked at you with doubtful eyes.

HINDI

To hair uss sawaal ka jisne aapko badhne se toka hai.

ENGLISH

For every such question that has taunted you as you try to move forward.

HINDI

Jawaab dene ka waqt aa gaya hai.

ENGLISH

It’s time to give back a fitting response.

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