In a world gone mad with; food fads, kale smoothies, brakeless bikes and anti-gravity Yoga, one burger restaurant stands proud as the home of big, bold, no-bullshit burgers.

In this spot, a regular guy has landed in hipster foodie hell when he's saved by a call from an unexplained burger phone.

The mysterious caller gives our protagonist a reality check before urging him to "Keep it Real". This prompts a blockbuster style action sequence away from 'hipsterville' and into safety.

In 2017 Australian fast food advertising had lost the plot. The category was taking itself was taking itself way too seriously. Food had become an overpriced fashion statement. Rather than following suit and pretending to be something we're not Hungry Jack's simply wanted to celebrate real burgers, and real people.

To do this, we took aim at the 'over-the-top hipster culture' that had infiltrated wardrobes and eating establishments of Australia.

Our weapon of choice? An iconic 80's burger phone (random, but deliberately so)

The burger phone (like the tip-off call in an action movie) represented the conscience of the everyday consumer, and reminded them that in a world gone mad with foodie trends Hungry Jack's stands proud as the home of big, bold burgers and moments of full blooded indulgence.