Skittles wanted to enhance the social experience of their Australian and New Zealand Facebook fans. So we did what any self-respecting brand would do…we gave them telekinetic powers. To achieve this we reprogrammed, hacked and developed new facial recognition technology that read users’ eye movements via their webcam, and relayed the commands back to WiFi-controlled robots (to which Skittles were attached via magnets). This enabled people from all over Australia and New Zealand to take control of Skittles in the real world, and move them alongside one another in real-time - without actually knowing how they were doing it.