Film > Product & Service
KISSES
BBDO ARGENTINA, Buenos Aires / PEPSICO / 2008
Awards:
Bronze Cannes Lions
Overview
Credits
Overview
CampaignDescription
For Valentine’s Day, the spot was launched for Paso de los Toros, the tonic water of Pepsico Beverages. Using the concept “Cut it out with the sweetness, sweetness doesn’t quench your thirst”, the spot aims at separating the brand as the best choice in the sweet soft drinks segment.In the local market, Paso de los Toros has been quenching the thirst with more intense and more acid flavors for years and has positioned itself as the different soft drink in a world where sweetness reigns.
More Entries from Non-Alcoholic Drinks in Film
24 items
More Entries from BBDO ARGENTINA
24 items
