Film > FILM

MAD WORLD

McCANN WORLDGROUP, San Francisco / MICROSOFT / 2007

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

A sombre glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.

Translation

A somber glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.

More Entries from Best Use of Music in Film

24 items

Grand Prix Cannes Lions
EVOLUTION

Corporate Image

EVOLUTION

UNILEVER, OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
VIDEOGAME

Non-Alcoholic Drinks

VIDEOGAME

COCA-COLA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WOMBLEMINKI

Pharmacy

WOMBLEMINKI

PFIZER, TAXI CANADA

(opens in a new tab)
Gold Cannes Lions
DANGEROUS LIASONS

Clothing, Footwear & Accessories

DANGEROUS LIASONS

LEVI STRAUSS, BBH

(opens in a new tab)
Gold Cannes Lions
I FEEL PRETTY

Clothing, Footwear & Accessories

I FEEL PRETTY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
CRITIQUE

Cars

CRITIQUE

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
LIKE

Cars

LIKE

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
MOVIE

Cars

MOVIE

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
FOUR HOURS

Cars

FOUR HOURS

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
PAINT

Home Electronics & Audio-Visual

PAINT

SONY, ACADEMY

(opens in a new tab)
Gold Cannes Lions
CLARENCE

Entertainment & Leisure

CLARENCE

FILM SUEZ, LA COMUNIDAD

(opens in a new tab)
Gold Cannes Lions
BUS STOP

Publications & Media

BUS STOP

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
DOG WALKER

Publications & Media

DOG WALKER

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
CONSTRUCTION SITE

Publications & Media

CONSTRUCTION SITE

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
PARKING LOT

Publications & Media

PARKING LOT

THE FIGHT NETWORK, COSSETTE COMMUNICATION-MARKETING

(opens in a new tab)
Gold Cannes Lions
POWER OF WIND

Corporate Image

POWER OF WIND

NORDPOL+ HAMBURG

(opens in a new tab)
Gold Cannes Lions
THE DAY YOU WENT TO WORK

Public Health & Safety

THE DAY YOU WENT TO WORK

TRANSPORT FOR LONDON, M&C SAATCHI

(opens in a new tab)
Gold Cannes Lions
SIGNATURE

Public Awareness Messages

SIGNATURE

AMNESTY INTERNATIONAL, TBWA\PARIS

(opens in a new tab)
Gold Cannes Lions
PRETTY

Best Use of Music

PRETTY

NIKE, SMUGGLER

(opens in a new tab)
Silver Cannes Lions
HAPPY DENT PALACE

Sweet Foods & Snacks

HAPPY DENT PALACE

PERFETTI VAN MELLE, McCANN ERICKSON INDIA

(opens in a new tab)
Silver Cannes Lions
TASTE IT IN THIS LIFE

Alcoholic Drinks

TASTE IT IN THIS LIFE

DB BREWERIES, SAATCHI & SAATCHI NZ

(opens in a new tab)
Silver Cannes Lions
HAPPINESS FACTORY

Non-Alcoholic Drinks

HAPPINESS FACTORY

COCA-COLA, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
INTERVIEW

Household: Cleaning Products

INTERVIEW

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
SHAKESPEAREAN GECKO

Home Appliances & Furnishings

SHAKESPEAREAN GECKO

THE THAI OLYMPIC FIBRE CEMENT, PUBLICIS THAILAND

(opens in a new tab)

More Entries from McCANN WORLDGROUP

24 items

Grand Prix Cannes Lions
PAPER BATTLEFIELD

Posters

PAPER BATTLEFIELD

NIKE, McCANN WORLDGROUP

(opens in a new tab)
Grand Prix Cannes Lions
JOHN 117/MONUMENT

Internet Film

JOHN 117/MONUMENT

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Grand Prix Cannes Lions
GRAVESITE

Internet Film

GRAVESITE

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Grand Prix Cannes Lions
ENEMY WEAPON

Internet Film

ENEMY WEAPON

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
DIORAMA

Entertainment & Leisure

DIORAMA

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
CAPTURE

Fast Moving Consumer Goods

CAPTURE

VERENA INTERNATIONAL CO., McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
UPSIDE DOWN SPAGHETTI TOP

Cosmetics & Beauty, Toiletries & Pharmacy

UPSIDE DOWN SPAGHETTI TOP

L'OREAL, McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
UPSIDE DOWN EARRINGS

Cosmetics & Beauty, Toiletries & Pharmacy

UPSIDE DOWN EARRINGS

L'OREAL, McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
UPSIDE DOWN HAIR

Cosmetics & Beauty, Toiletries & Pharmacy

UPSIDE DOWN HAIR

L'OREAL, McCANN WORLDGROUP

(opens in a new tab)
Gold Cannes Lions
UPSIDE DOWN NECKLACE

Cosmetics & Beauty, Toiletries & Pharmacy

UPSIDE DOWN NECKLACE

L'OREAL, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
CAPTURE

Nutraceuticals

CAPTURE

VERENA INTERNATIONAL CO., McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
CLEARIFICATION

Other Consumer Products

CLEARIFICATION

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
CHOK! CHOK! CHOK!

Best Use of Mobile Devices

CHOK! CHOK! CHOK!

McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
SEA

Home Electronics & Audio-Visual

SEA

ONIDA, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
FOREST

Home Electronics & Audio-Visual

FOREST

ONIDA, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
CITY

Home Electronics & Audio-Visual

CITY

ONIDA, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
MAD WORLD

Best Use of Music

MAD WORLD

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
RESPONSIBLY THE BEER

Guerrilla Marketing & Stunts

RESPONSIBLY THE BEER

UBREW, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
THE COLOR ALPHABET

Branded Utilities

THE COLOR ALPHABET

COLORADD, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
CHOK! CHOK! CHOK!

Best Integrated Campaign Led by Mobile

CHOK! CHOK! CHOK!

McCANN WORLDGROUP

(opens in a new tab)
Bronze Cannes Lions
MAP OF CORRUPTION

Flat Mailing

MAP OF CORRUPTION

FIORUCCI FOOD, McCANN WORLDGROUP

(opens in a new tab)
Bronze Cannes Lions
THE PROFITEERS

Savoury Foods

THE PROFITEERS

FIORUCCI FOOD, McCANN WORLDGROUP

(opens in a new tab)
Bronze Cannes Lions
RESPONSIBLY THE BEER

Food & Drinks

RESPONSIBLY THE BEER

UBREW, McCANN WORLDGROUP

(opens in a new tab)
Bronze Cannes Lions
CAPTURE

Direction

CAPTURE

VERENA INTERNATIONAL CO., McCANN WORLDGROUP

(opens in a new tab)