Film > Product & Service

THE PROFITEERS

McCANN WORLDGROUP, Milan / FIORUCCI FOOD / 2013

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

The Fiorucci cold-cuts film is based on two things that are currently considered peculiarly Italian.

Italy is the country with the most extraordinary culinary heritage, of which Fiorucci is an accredited ambassador, but it is also one of the most corrupt countries in Europe. Over the last year, corruption-related scandals have occurred with alarming frequency. The Italians have had to swallow more corruption than mortadella and this was the germ of the film, which was deliberately aired on TV the same day as the latest political elections.

More Entries from Savoury Foods in Film

24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)

More Entries from McCANN WORLDGROUP

24 items

Grand Prix Cannes Lions
PAPER BATTLEFIELD

Posters

PAPER BATTLEFIELD

NIKE, McCANN WORLDGROUP

(opens in a new tab)