Pharma > Pharma Communications Tools & Devices
McCANN WORLDGROUP, Madrid / COLORADD / 2016
Awards:
Overview
Credits
Audience
ColorAdd has a global target. On the one hand, color-blind people will take advantage directly of our colored alphabet. On the other hand, the rest of the population will also take advantage of it by bearing in mind a problem that we often forget , including brands and institutions, because among all of us we can reach a fairer society for color-blind people.
BriefWithProjectedOutcomes
Some hospitals protocoled the ColorADD code, notably in all signage system that has or will have in color, a major factor of identification and differentiation, including bracelets used by patients in urgency (Manchester Triage) and in the color orientation guidance schematic that drive to the various Hospital Services, improving spatial
CampaignDescription
The disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life.
Execution
ColorAdd is changing the life of million people.
For example, it is possible to ride the subway without doubting in Oporto. It has been developed in pencil brands. It is present in Hospitals…in clothing tag…even in games.
Whether or not, we have created a mobile app to identify colors and translate them.
ColorAdd has been recognized all over the world and has been awarded even by the ONU.
And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.
Outcome
-ColorAdd has been recognized all over the world and has been awarded even by the ONU.
And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see.
ColorADD. Because colors are for everyone.
Strategy
We have created ColorAdd, the first colored alphabet.
With only a look, a color-blind person is able to know if is looking something red, green or blue.
A simple and universal system that allows every color-blind person of the world to identify easily colors, no matter their language.
Color Add is accessible, democratic and free. In a world where even our health has become a business, we have created something for you all, without allowing technology to make a gap between poor and rich.
Synopsis
How to improve the life of 350 million of color-blind people in a world designed just for those who can distinct colors?
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