UNICEF came to us with an innovative initiative called “Data Collaboratives” which creates partnerships between large companies and data research scientists in order to transform big corporate data into public good for children. The challenge? No one knows who they are and that they are under the behemoth of UNICEF. Enter Marble.

Big corporate data is often seen as a complex maze of information. We took inspiration from children’s marble maze games to create the brand - Marble, the brand system, the custom typeface - ‘Maze Sans’. By giving the platform its own identity, we are able to educate the general audience on the importance of using big data for good, communicating and explaining clearly what UNICEF’s initiative is about, transforming it into a brand that private companies, data science researchers and the public can understand and get behind.

Our visual identity conveys how Marble creates clear pathways in the maze that is big data in a simple and approachable way. The colorful marbles represent the journey of the collaborators Marble brings together, the ones that transform data into solutions to the issues children face. Our custom typeface is made up of three sets of glyphs for every character, with varying complexity, representing the multitude of new pathways Marble can create in the maze of big data.

Marble was announced internally at UNICEF in February 2019 and has already captured the excitement of other teams who now want to bring their initiatives to life. The team is growing and partnering with the likes of Google, Telefonica and the Institute for Scientific Interchange (ISI) in Italy to create new partnerships that can turn corporate data into public good, advocating for policies that improve the lives of children all over the world.