#SelfieBud was created for the hottest influencer party of the year - BudXMiami at Super Bowl LIV, full of celebs and social Gods who have millions of followers. We knew the world would be watching BudXMiami on social media. But, that’s when we realized how backwards we looked in selfie mode. It’s a tech flaw in all major social apps. So, we created a special Budweiser for the guests, a Bud with a label in reverse, to look perfect in selfies, live videos, filters, boomerang on apps like Facebook, Insta, Snap, TikTok and WeChat.

We were thrilled when the brand announced it would be hosting the hottest Super Bowl party - BudXMiami. An epic, three day rager, with more than 200 of the world’s biggest creators, and influencers, across all platforms from every corner of the globe. It was perfect for a brand like Budweiser. Well, almost perfect.

We knew the world would be watching BudXMiami on social media. But, that’s when we realized how backwards we looked in selfie mode. It’s a tech flaw in all major social apps, flipping words every time people do filters, live stories, boomerangs. The King of Beers wasn’t perfectly designed for the selfie generation of Bud lovers. Yet.

So, we created a special Budweiser for the guests, a Bud with a label in reverse, to look perfect in selfies, live videos, filters, boomerang on apps like Facebook, Insta, Snap, TikTok and WeChat.

We were thrilled when the brand announced it would be hosting the hottest Super Bowl party - BudXMiami. We knew the world would be watching us on social media. But, that’s when we realized how backwards we looked in selfies, live stories, filters, boomerangs. The King of Beers wasn’t perfectly designed for the selfie generation of Bud lovers.

We solved a tech problem with an analog solution and launched the most selfie-friendly beer at the hottest influencer party of the year. #SelfieBud was designed to look exactly like the original but in reverse, so now it looks perfect in selfie mode on apps like Facebook, Insta, Snap, TikTok and WeChat.

We took over BudXMiami, creating the most selfie-friendly environment; a completely backward one. From fridges full of #SelfieBud and ring lights stations to exclusive backward t-shirts, hats, and koozies, all ready to be snapped and shown off perfectly on social.

We launched the most selfie-friendly beer at the hottest influencer party of the year for more than 200 of the world’s biggest creators and their millions of followers across all their social platforms. We knew the world would be watching BudXMiami on social media. But, the King of Beers wasn’t perfectly designed for the selfie generation.

The influencers were gifted with the first #SelfieBud bottles inside a bespoke, mirrored box, to allow them to see #SelfieBud just like their followers and start to spread the news. We took over BudX Miami and created the most selfie-friendly environment, a completely backward one. From fridge, selfie stations and merchs to the first beer designed for the social generation.

In an event full of amazing attractions and surprises, almost all guests, proactively, dedicated at least one post/video about #SelfieBud to their millions of followers, including celebrities like Dwayne Wade, Gabrielle Union, Ja Rule.

We launched #SelfieBud on February 2nd at BudXMiami SuperBowl party. Yes, we had an analog and simple solution, but printing a Bud that looks exactly like the original but in reverse wasn’t so easy. It took us a couple weeks just to adjust the machines and use the same process to print this special edition in the classic 16oz metal bottle.

We created the most selfie-friendly environment, a completely backward one. We spread #SelfieBud stations throughout the event with fridges full of #SelfieBud and ring lights. Thousands of reverse logo beer Koozies were distributed. We transformed the BudXMiami store offering exclusive backwards merchandise including t-shirts, hats, and posters. Even a custom pedestal was created to immortalize #SelfieBud.

All our #SelfieBud swag sold out, and thousands of #SelfieBuds were drank and shown off on social. And Budweiser decided to make #SelfieBud the official beer of all BudX events around the world.

We created the first selfie-friendly product in history designed for all social apps.

In an event full of amazing attractions and surprises, almost all guests, proactively, dedicated at least one post/video about #SelfieBud to their millions followers, including celebrities like Dwayne Wade, Gabrielle Union, Ja Rule, Usain Bolt.

#SelfieBud hijacked the SuperBowl news and generated more than 100 MM impressions on the first night. The idea cost less than $0.37 per label.

Global creative director at Facebook/Instagram publicly referred to #SelfieBud as “Simple Genius”.

Apple recently corrected the issue with their camera to automatically flip selfie pictures/videos but social media apps still show the brand logos flipped. #SelfieBud sparked Facebook and Instagram to begin talks to fix their technology in the future.

Thousands of #SelfieBuds were drank and shown off on social. And Budweiser decided to make #SelfieBud the official beer of all BudX events around the world.