Entertainment > Branded Content & Visual Storytelling

MY MOTHER'S WING

VRSE.WORKS, Los Angeles / THE UNITED NATIONS / 2016

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

CampaignDescription

“Waves of Grace” places viewers in West Point, the Liberian capital of Monrovia’s most populous slum, and follows Ebola survivor Decontee Davis who having now overcome the disease, uses her immunity to help others still affected by the virus. It is a story that takes us from illness to recovery. From mourning to perseverance. From terror to fearlessness.

Whether it’s the cramped, poorly lit confines of Davis’ West Point bedroom or her devastating voiceover, creators Gabo Arora and Chris Milk deeply immerse the viewer within the inescapable reality of those affected by the epidemic that it’s grasp continues to endure long after the VR headset has been taken off.

Execution

The film’s premiere was held in conjunction with the United Nations International Ebola Recovery Conference and proceeded to travel the globe in the UN’s effort to fight donor fatigue on the world’s most pressing issues. The piece also launched on our app and was part of the Sundance Film Festival's official selection at the New Frontier exhibition.

Outcome

The UN has raised roughly $3.8 Billion in support of the Millennium Campaign’s humanitarian endeavors since launching their VR initiative and become a beacon of hope, spearheading an empathy movement which has led to an increase in international support to the affected countries, with financial commitments to assist strategies for recovery.

Relevancy

The mission of "My Mother's Wing' is to create awareness and empathy for dire global situations and events. The film has been seen in over 40 countries and translated into 15 languages and has helped raise billions in direct support and funding. In addition to fighting donor fatigue, the film has helped usher the United Nations into the modern age, showing how utilizing a new medium like Virtual Reality can make the organization as impactful as ever before.

Strategy

In addition to the VR film playing at numerous global conferences like the World Economic Summit, the film has traveled to smaller scale grassroots events, being shown to people on the streets in various cities who feel inclined to donate. The film is also viewable online via YouTube and Facebook.

Synopsis

Last year, in collaboration with the UN Millenium Campaign we unveiled “Clouds Over Sidra” at the Davos World Economic Forum. By utilizing Virtual Reality, a revolutionary new medium that Vrse.works co-founder Chris Milk has called “An Empathy Machine”, the film has shone a new light on the refugee crisis.

Building on the success of “Clouds Over Sidra”, we once again partnered with the United Nations to create “Waves of Grace” which follows the struggles and triumphs of a young Liberian woman after the catastrophic Ebola epidemic wreaked havoc upon her country. As of July 2015, roughly 27,500 cases of Ebola have been reported in Guinea, Liberia and Sierra Leone with it’s largest impact felt by women and children.

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