Digital Craft > FORM: Image; Sound; Aesthetic
VRSE.WORKS, Los Angeles / THE NEW YORK TIMES / 2016
Overview
Credits
CampaignDescription
JR is famous for posting massive photographs in urban environments. His collaboration with the New York Times attempted to create a poetic awareness of New York’s storied history as a city of immigrants. To accomplish this, JR photographed 16 people who arrived in New York within the last year. For the cover, NYT zeroed in on Elmar Aliyev, a 20-year-old waiter living and working in Brooklyn.
Execution
In order to breathe new life into JR’s street art, Vrse.works recorded his entire process – from Elmar’s photo shoot to the actual all-night-long application of 150 foot piece – with its proprietary camera technology, capturing footage in 360º 3D. Vrse.works filmed on the ground, from the top of the Flatiron Building, and in a helicopter flying 500ft above NYC. The Vrse.works team then stitched the video fields together to create a fully immersive experience that puts the viewer right in the middle of the story.
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