The Nacho Cheese Dip-Spenser proved to be a solution for a behavior that became dangerous in a Post-COVID World – double dipping. Although we’ve only distributed a few units to the general public, we were able to insert our brand and product into the conversation, bringing awareness to the safety measures we’d all need to take in order to meet our friends and family back again.

With the vaccine rollout at the beginning of 2021, President Biden pronounced the 4th of July as America’s first post-lockdown get-together. People were looking forward to hanging out with their friends and family again. But with parties, there was still a need for precautions – like avoiding party snacks and habits that would promote germ-spreading, like double-dipping.

To prevent double dippers from spreading germs in 4th of July parties, Juanita’s Foods created the Nacho Cheese Dip-Spenser. Operating similarly to motion-activated hand sanitizer dispensers, it poured the perfect portion of Juanita’s nacho cheese onto each chip. It also included a heating system that would assure cheese warmth and consistency. A few units were made available for the public via a social contest on IG, which was promoted with social content and through partnerships with micro-influencers.

Concept approval - March 18th 2021

Design production - April 2nd 2021

First prototypes samples created for R&D validation – April 15th 2021

Product finalized – June 5th 2021

We launched on June 27th of 2021 and wrapped on July 7th.

We repurposed hand sanitizing stations, replacing the internal bladder with custom units made with food and heat-safe material. A retrofitted heating plate was built into the back of the units to ensure cheese warmth and consistency while a motion sensor was adjusted to dispense just the right amount of cheese onto each chip. Units were custom-painted, and vinyl wrapped to add consistent branding. We produced a total of 10 units, at an overall cost of 45K total for R&D and manufacturing.

We wanted to prove our Nacho Cheese Sauce not only could be shared safely but considered as the safest dip snack of the first post-lockdown get together. As a result, several people asked us to produce more and sell anti-double dipping dispensers.

The campaign generated more than 34 million impressions and had 2min58 of free airtime on TV news segments, which led to thousands of people participating – and hundreds of requests from people asking the brand to release the product for sale. The launch video had a 686% completion rate when compared to other social videos in Juanita’s Foods IG account. But the biggest result was in product sales – a 21% increase compared to the previous year.