With the vaccine rollout at the beginning of 2021, President Biden pronounced the 4th of July as America’s first post-lockdown get-together. People were looking forward to hanging out with their friends and family again. But with parties, there was still a need for precautions – like avoiding party snacks and habits that would promote germ-spreading, like double-dipping.

To prevent double dippers from spreading germs in 4th of July parties, Juanita’s Foods created the Nacho Cheese Dip-Spenser. Operating similarly to motion-activated hand sanitizer dispensers, it poured the perfect portion of Juanita’s nacho cheese onto each chip. It also included a heating system that would assure cheese warmth and consistency. A few units were made available for the public via a social contest on IG, which was promoted with social content and through partnerships with micro-influencers.

We repurposed hand sanitizing stations, replacing the internal bladder with custom units made with food and heat-safe material. A retrofitted heating plate was built into the back of the units to ensure cheese warmth and consistency while a motion sensor was adjusted to dispense just the right amount of cheese onto each chip. Units were custom-painted, and vinyl wrapped to add consistent branding.

We produced a total of 10 units, at an overall cost of 45K total for R&D and manufacturing.

The campaign generated more than 34 million impressions and had 2min58 of free airtime on TV news segments, which led to thousands of people participating – and hundreds of requests from people asking the brand to release the product for sale. The launch video had a 686% completion rate when compared to other social videos in Juanita’s Foods IG account. But the biggest result was in product sales – a 21% increase compared to the previous year.