In this country, everything deemed “inappropriate” cannot be overtly revealed. Even with a rating system, broadcast television and out-of-home media are still censored for anything, from bikinis on a beauty pageant to a cartoon character’s swimsuit.

People get frustrated with things being constantly hidden from them. Bringing it out there and above the line made the issue more explicit than ever.

Thai people are one-of-a-kind. Besides having our own language, food, culture, we also have a unique mentality: we just love to hate. Every day thousands of complaints about the government, transit system, and even weather flood the internet. So, to attract the mass audience and turn the distant Netflix into something people love, we needed to find something that Thai people all know and hate. And we found just that. The much-annoyed Thai censorship became our key to people’s hearts.

Narcos The Censor’s Cut trailer was aired in Bangkok’s prime areas – the malls and the metros. It is the official Narcos Mexico’s trailer, but with the content deemed "Inappropriate" explicitly cut out. Within 2 days of launch, it went from being offline to online by the hand of many movie reviewers and Facebook pages.