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WUNDERMAN THOMPSON BANGKOK / MIDEA / 2019
Overview
Credits
Write a short summary of what happens in the film
“Good Night Paola” is a short film about the struggle to reach the ‘dream state’, with a narrative based on the 4 stages of sleep, each representing a chapter in Paola’s breathtaking come-back story. Antonini, who lost her leg in a car accident in 2014, relives her own story for the first time, through nightmarish moments on her path to fulfilling her dream.
Cultural/Context information for the jury
Sleep deprivation is a symptom of our modern lifestyles. Enter Midea air conditioner with Midea Smart app for precise temperature control to help safeguard every stage of our sleep cycle. Dispelling all expectations and limitations of how an air con brand should introduce itself to new markets, Midea chose to tell this empowering yet comforting bedtime story, featuring Paola Antonini, a Brazilian model who lost her leg but not her dreams.
Provide the full film script in English.
SUPER:
DREAM
A SERIES OF THOUGHTS, IMAGES AND EMOTIONS
OCCURING DURING SLEEP
Narrator VO: The ‘Dream State’…
Narrator VO: It happens predominantly in the final stage of sleep…
SUPER:
BOA NOITE PAOLA
GOOD NIGHT PAOLA
SUPER:
THE F1RST STAGE
Narrator VO: The first stage, or falling asleep...
Gossip VO: Who’s this new girl?
Gossip VO: She’s too short
Gossip VO: She’s not gonna make it
Gossip VO: You don't belong here!
Narrator VO: ...can be fairly unstable.
Narrator VO: A crucial transition period that’s easily disrupted by any noise...
Gossip VO: Get out!
Narrator VO: …or heat.
Narrator VO: The sensation of falling and rude awakenings are quite common in this stage...
SUPER:
THE 2ECOND STAGE
Narrator VO: The second stage begins the deep dive into the unconscious…
Narrator VO: The heart rate slows and the body temperature drops.
Narrator VO: Beyond this stage is the point of no return…
SUPER:
THE TH3RD STAGE
Narrator VO: At this point, the body and mind go through an extended process…
Narrator VO: A process of self-healing...
Narrator VO: In the final stage… you reach the 'Dream State'.
Narrator VO: It may feel real close and yet never happen.
Narrator VO: But when it does, the dream becomes so vivid… it’s like you’re actually living it.
SUPER:
SEP 2015
1ST RUNWAY WALK
AFTER ACCIDENT
SUPER:
PAOLA ANTONINI
BRAZILIAN MODEL
WHO LOST HER LEG
BUT NOT HER DREAMS
SUPER:
#NoHeatCanBeatYourDreams
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