Outdoor > Ambient

NIKE+ FUELBOX

HUGE, New York / NIKE / 2015

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

AmbientExecutionDescription

We partnered with Nike to create the Nike+ FuelBox, a mobile vending machine activated with Nike FuelPoints that dispensed Nike products at locations throughout New York City over the summer of 2014.

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24 items

Grand Prix Cannes Lions
WORLD GALLERY

Integrated Campaigns led by Outdoor

WORLD GALLERY

APPLE, TBWA\MEDIA ARTS LAB

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Gold Cannes Lions
COLE R

Home Appliances, Furnishings, Electronics & Audio-Visual

COLE R

APPLE, TBWA\MEDIA ARTS LAB

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Gold Cannes Lions
BRENDAN O

Home Appliances, Furnishings, Electronics & Audio-Visual

BRENDAN O

APPLE, TBWA\MEDIA ARTS LAB

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Gold Cannes Lions
CIELO D

Home Appliances, Furnishings, Electronics & Audio-Visual

CIELO D

APPLE, TBWA\MEDIA ARTS LAB

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Gold Cannes Lions
JIRASAK P

Home Appliances, Furnishings, Electronics & Audio-Visual

JIRASAK P

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
TEPPO K

Home Appliances, Furnishings, Electronics & Audio-Visual

TEPPO K

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
BLACK

Miscellaneous

BLACK

ECOFILL, OGILVY & MATHER COLOMBIA

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Gold Cannes Lions
YELLOW

Miscellaneous

YELLOW

ECOFILL, OGILVY & MATHER COLOMBIA

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Gold Cannes Lions
MAGENTA

Miscellaneous

MAGENTA

ECOFILL, OGILVY & MATHER COLOMBIA

(opens in a new tab)
Gold Cannes Lions
CYAN

Miscellaneous

CYAN

ECOFILL, OGILVY & MATHER COLOMBIA

(opens in a new tab)
Gold Cannes Lions
CONFUSING ARAB

Cars & Automotive Services

CONFUSING ARAB

HONDA, IMPACT & ECHO BBDO

(opens in a new tab)
Gold Cannes Lions
CONFUSING IRANIAN

Cars & Automotive Services

CONFUSING IRANIAN

HONDA, IMPACT & ECHO BBDO

(opens in a new tab)
Gold Cannes Lions
CONFUSING INDIAN

Cars & Automotive Services

CONFUSING INDIAN

HONDA, IMPACT & ECHO BBDO

(opens in a new tab)
Gold Cannes Lions
COWELL

Publications & Media

COWELL

NEWS UK, GREY LONDON

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Gold Cannes Lions
BRANSON

Publications & Media

BRANSON

NEWS UK, GREY LONDON

(opens in a new tab)
Gold Cannes Lions
ELTON

Publications & Media

ELTON

NEWS UK, GREY LONDON

(opens in a new tab)
Gold Cannes Lions
TUNIC

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

TUNIC

SAVE THE CHILDREN, LEW'LARA\TBWA

(opens in a new tab)
Gold Cannes Lions
SWEATER

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

SWEATER

SAVE THE CHILDREN, LEW'LARA\TBWA

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Gold Cannes Lions
PULLOVER

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

PULLOVER

SAVE THE CHILDREN, LEW'LARA\TBWA

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Gold Cannes Lions
BLUE DRESS

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

BLUE DRESS

SAVE THE CHILDREN, LEW'LARA\TBWA

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Gold Cannes Lions
B&W DRESS

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

B&W DRESS

SAVE THE CHILDREN, LEW'LARA\TBWA

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Gold Cannes Lions
TYLER

Cosmetics & Beauty, Toiletries & Pharmacy

TYLER

MILLIMED THAILAND, BBDO PROXIMITY THAILAND

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Gold Cannes Lions
RAMSAY

Cosmetics & Beauty, Toiletries & Pharmacy

RAMSAY

MILLIMED THAILAND, BBDO PROXIMITY THAILAND

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Gold Cannes Lions
ALEX

Cosmetics & Beauty, Toiletries & Pharmacy

ALEX

MILLIMED THAILAND, BBDO PROXIMITY THAILAND

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More Entries from HUGE

24 items

Silver Cannes Lions
NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

Apps

NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

UNITED WE DREAM, HUGE

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Bronze Cannes Lions
NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

Apps as a Product / Service

NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

UNITED WE DREAM, HUGE

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Shortlisted Cannes Lions
PANTONE THE MAGENTAVERSE

Innovative use of Content

PANTONE THE MAGENTAVERSE

PANTONE LLC, HUGE

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Shortlisted Cannes Lions
SPOTIFY WRAPPED FOR ADVERTISERS

Curation of Data

SPOTIFY WRAPPED FOR ADVERTISERS

SPOTIFY, HUGE

(opens in a new tab)
Shortlisted Cannes Lions
NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

Other Digital Design Solutions

NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

UNITED WE DREAM, HUGE

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Shortlisted Cannes Lions
NIKE+ FUELBOX

Special Build

NIKE+ FUELBOX

NIKE, HUGE

(opens in a new tab)
NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

Titanium

NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED

UNITED WE DREAM, HUGE

(opens in a new tab)
THE FIRST WEARABLE YOU'LL ACTUALLY WANT TO WEAR

Electronics, Entertainment & Consumer Technology

THE FIRST WEARABLE YOU'LL ACTUALLY WANT TO WEAR

MUZIK, HUGE

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CAFE AND R&D LAB

Innovative Technology

CAFE AND R&D LAB

HUGE

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NIKE FUELBOX

Use of Promotional Events & Stunts

NIKE FUELBOX

NIKE, HUGE

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DEFUND TO REFUND

Glass

DEFUND TO REFUND

N/A, HUGE

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HOOHA

Titanium

HOOHA

HOOHA, HUGE

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HOOHA

Glass

HOOHA

Hooha, HUGE

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HERO

Other FMCG

HERO

IL MAKIAGE, HUGE

(opens in a new tab)
SPOTIFY WRAPPED FOR ADVERTISERS

Data-driven Targeting

SPOTIFY WRAPPED FOR ADVERTISERS

SPOTIFY, HUGE

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SAFETY FIRST

Other FMCG

SAFETY FIRST

IL MAKIAGE, HUGE

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CLOSE THAN 6 FEET AND I BITE

Other FMCG

CLOSE THAN 6 FEET AND I BITE

IL MAKIAGE, HUGE

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IL MAKIAGE OOH CAMPAIGN

Other FMCG

IL MAKIAGE OOH CAMPAIGN

IL MAKIAGE, HUGE

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WHO SAID SUMMER IS CANCELLED?

Other FMCG

WHO SAID SUMMER IS CANCELLED?

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PANTONE THE MAGENTAVERSE

Brand Experience

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PANTONE LLC, HUGE

(opens in a new tab)
HIGH MAINTENANCE B

Other FMCG

HIGH MAINTENANCE B

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(opens in a new tab)
I'LL TELL YOU WHEN I'VE HAD ENOUGH

Other FMCG

I'LL TELL YOU WHEN I'VE HAD ENOUGH

IL MAKIAGE, HUGE

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WHO WANTS TO BE LOW MAINTENANCE ANYWAY?

Other FMCG

WHO WANTS TO BE LOW MAINTENANCE ANYWAY?

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IL MAKIAGE WEBSITE CAMPAIGN

Data-driven Targeting

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