Outdoor > Billboards: Sectors
HUGE, New York / IL MAKIAGE / 2019
Overview
Credits
Cultural/Context information for the jury
In a world full of minimalist, unadorned beauty startups, we decided to celebrate successful, unapologetic, confident women who are not afraid of bold looks and full face makeup. To do it, we created a unique, sarcastic, sassy, cheeky tone of voice that came to life through billboards that took over the streets of Manhattan, featuring extremely provocative headlines and glamorous photography by Tony Kelly.
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