A web experience where marketers can explore 14 key audiences segments—from foodies and tastemakers to gamers and new parents discovering insights to help them shape their campaigns, what they are listening to, and what they care about.

Through the dynamic and visual experience, the Spotify Advertising audience can dive into user trends across a range of audience categories to understand content consumption and device usage habits spanning from foodies to fitness enthusiasts. Audience members can use this as a key input in their brand marketing campaigns and in leveraging ad products available on the Spotify platform.

The site was optimized for desktop and mobile, and put emphasis on slick motion, strong typographic hierarchy and energetic color pallets to illustrate unique brand personality and guide users through the experience.