IL Makiage is a new upcoming brand that launched in the US in 2017. The brand became known worldwide for its bold, fierce tone, championing women around the world who wanted to, despite the occasion, look strikingly made-up every day. By 2019, IL Makiage was one of the top five fastest growing brands in the beauty industry and decided to follow up their launch campaign with Covid related work. In a time where the entire advertising industry went for the “we’re here for you in these tough times” approach, IL Makiage decided to address the Covid world in their sarcastic, unapologetic tone.

Larger