Radio and Audio > Radio & Audio: Sectors

NOSE

WUNDERMAN CATO JOHNSON, Buenos Aires / UNILEVER / 2018

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Overview

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Overview

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We hear a conversation at a bar. A woman is talking about her life and when is time of the guy to talk, we hear a lot of men talking at the same time, saying the same cliches that all men say when they are on a date. As the conversation is moving forward their sayings become less common, we hear that less men are speaking till we hear only one, saying something that makes him unique. And that unique thing, is what each man needs to protect.

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NOSE

It seems we are in a bar, we hear noises of glasses and murmuring

On top of this a young woman states:

I feel, that now, all men look alike

We now listen to several young men saying, then one by one they dissapear and finally we listen only one guy:

Well, as you may see, i’m not

I own an exotic nose

I don’t use a mustache to highlight it.

I can scratch my elbow with my nose

Know what perfume you are wearing

And which one you used yesterday

I can smell barbecue from 300 meters distance

Guacamole from 200 meters

And love when it’s right in front of me.

On top of the band we hear the voice of a broadcaster saying:

PROTECT WHAT MAKES YOU UNIQUE

AXE ANTIPERSPIRANT

FIND YOUR MAGIC.

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