Our objective was to transform the way people think about helping the environment by showing how one small act can make a huge difference. Our target: consumers who want to go green, but have the false impression that they need to radically change their lifestyle in order to do so.

Green is Universal celebrated Earth Week with a jaw dropping experiential event and interactive campaign that we called One Small Act. One Small Act invited the fans to a virtual garden in downtown Philadelphia. At the event, visitors pledged to do one small act for the environment from either a smart phone or tablet, and as they did, the virtual garden expanded in real-time: flowers and trees bloomed on the garden walls as each commitment came in. Hundreds of people joined us at the event and thousands more joined in from home via our website, mobile web app, and widgets placed on our TV network websites.

Hundreds joined us at the event and thousands participated at home, helping us save a collective 7,846 pounds of waste, 74,384 tons of C02, and 97,768 gallons of water. In addition, through the Pennsylvania Horticulture Society, we planted hundreds of trees throughout Philadelphia. The event also acted as a "green beginning" for people who downloaded the One Small Act app and now use it on a daily basis to set green goals, track how much good they do for the planet, and share their achievements with friends.

The transformation of an empty urban lot into a beautiful virtual garden reflects Green is Universal's goal to green the planet. And the creative execution acted as the perfect example of all the good we can do together with a few small, eco-friendly actions.

All of the green actions that took place at the event and continue to take place through the One Small Act app are shareable on many social platforms, allowing us to extend the reach of our message, continue to build relationships with consumers around the world, and update people on new ways they can protect the planet.