Each year, we choose a game-changing story from The Curve, our bi-annual book of trends and insights, that blows the lid off how to connect with consumers.

Our films promote the report by painting a portrait of Generation Y in broad strokes, concentrating on larger demographic trends — among them, “next generation parents and the new family” and “the creative class and career” — rather than examining more specialized subjects like changes in media consumption habits. This is what the MTV generation, the Abercrombie & Fitch generation, looks like when they become work force newbies and start heading households.