Each year, we choose a game-changing story from The Curve, our bi-annual book of trends and insights, that blows the lid off how to connect with consumers. We take that story and turn it into a trade-facing film.

The film, Indie Women, uncovers a consumer group that hasn't gotten the marketing attention it deserves — independent women. These women are financially independent and have opted out of or have simply not settled into the role of wife or mother. The film provides advertisers and media agencies with innovative insights into this new demo that's 31 million strong, more influential than married moms and spends over $1 trillion a year.