Film > Screens & Events

OREO X GAME OF THRONES

360I, New York / MONDELEZ INTERNATIONAL / 2019

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

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The 50-second film mirrors the opening credits of the actual show, and we see a kingdom of around 3,000 OREO cookies rise from the ground set to the Game of Thrones (GoT) theme music. The film is one sweeping birds-eye view of the show’s landscape. As the camera travels from one part of Westeros to the next, we see the iconic buildings and structures from each kingdom come to life, made entirely of OREO cookies. Traveling from King’s Landing to Dragonstone to Winterfell, and finally resolving at Castle Black/The Wall, we see everything animated in dark cookie pieces and creme. The film resolves by revealing the four custom OREO Game of Thrones cookie embossments and limited-edition packaging available for purchase.

Cultural/Context information for the jury

The GoT opening credits are one of the most iconic elements of the show. The sequence itself has won an Emmy Award, and has been named to many lists of best opening credits in television history. While characters die off and plotlines come and go, the opening credits have remained a constant presence across every episode and season of the show.

The opening credits ground the viewer in the show’s locations, flying across the map of the fictional world and showing where different key locations are in relation to each other. The series of locations shown is customized to each episode, with only the locations that will be featured in that week’s action included. The credits are also dynamic to the current plotlines of the show, as they portray a revised ruling sigil when a castle is conquered by an outsider, or show smoke when a kingdom experiences a fire.

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