Radio and Audio > Radio & Audio: Sectors
360I, New York / HBO / 2019
Awards:
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
In order to get fans to talk about Westworld even when it wasn't on air, we gave them a chance to explore the park using only their voices.
Westworld: The Maze is a voice game on Amazon Alexa-enabled devices that allows fans to navigate the show's world from home, relying only on audio interaction. The skill is immersive - breaking boundaries as Westworld fans have come to expect and crafted in partnership with Westworld's audio teams.
Through this collaboration, a team of skilled engineers leveraged the show's original audio library to develop custom sound for each of the 11,000 lines of copy within the game. The final product presents fans with over two hours of unique gameplay, 400 potential choices, and interactions with the voice talents of 36 different actors - including stars Jeffrey Wright and Angela Sarafyan.
Cultural/Context information for the jury
To build excitement and buzz around Westworld's Season 2 finale among the show’s most devoted fans, HBO extended the show’s "world," bringing it to life for fans to explore, much like the characters they follow each week.
Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "hosts." People in the story come from far and wide - and pay top dollar - to experience a world where every human appetite can be indulged.
As the second season came to a close, and the hosts become self-aware, the adventures within the park take a darker turn.
It was this pivotal show trajectory that we sought to amplify.
Script. Provide the full radio advert script in English.
Alexa, open Westworld.
BG: Piano playing, chatter and conversation, drinks pouring.
MX:“Sweetwater” from Westworld Soundtrack to welcome
Clementine: You’re new...not much of a rind on you.
ROSE: Not that one Clem, they’re here for...something else.
ROSE: You must be here to play the game.
TRAVELER: You can always add a little fun to something. Like this.
SFX: Gunshot
PRISONER: Quickly, you gotta hide before they get here.
Dx/SFX: Men yelling in the distance. Carriage and horse still approaching but pace quickening.
SFX: The sound of shooting arrows in the distance.
COWBOY: Shit, GHOST NATION! IT’S AN AMBUSH! Yah! Yah!
Cassidy: Are you hustlin’ us, son?!
BART: You tryin’ to pull one over on us, ain’t ya? You think you can hustle us?
CONFEDERADO, from afar: Soon this will all feel like distant dream
BARTENDER: Get down! Vamos, vamos!
MAN: We love havin’ us company.
SUE ELLEN: Don’t happen often enough.
MAN: Well that’s cause not many people brave enough to venture all the way up in these hills.
FORTUNE TELLER: Welcome to Pariah
SHERIFF: (sound fades in) -- well what do you have to say for yourself?
GLITCHING HOST: Maybe this world isn’t as grand as it seems.
BERNARD: …I think…you might be there.
ROSE: Well, then I suppose this game wasn’t meant for you.
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