Radio and Audio > Innovation in Radio & Audio

WESTWORLD: THE MAZE

360I, New York / HBO / 2019

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Content
MP3 Original Language
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio execution or campaign.

In order to get fans to talk about Westworld even when it wasn't on air, we gave them a chance to explore the park using only their voices.

Available on Amazon Alexa-enabled devices, Westworld: The Maze brings the show's layered story mapping to the voice platform, where users are led on a quest for consciousness in an immersive game that allows fans to navigate the show's world right from their couches. Users play as an unnamed Westworld host, and are guided through "choose-your-own-adventure" style gameplay with questions about the Westworld universe.

Cultural/Context information for the jury

HBO's Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "hosts." People come from far and wide - and pay top dollar - to experience a world where every human appetite can be indulged. The show has built up a rabid base of fans who delight in the show's mysterious twists and turns.

Script. Provide the full radio advert script in English.

Alexa, open Westworld.

BG: Piano playing, chatter and conversation, drinks pouring.

MX:“Sweetwater” from Westworld Soundtrack to welcome

Clementine: You’re new...not much of a rind on you.

ROSE: Not that one Clem, they’re here for...something else.

ROSE: You must be here to play the game.

TRAVELER: You can always add a little fun to something. Like this.

SFX: Gunshot

PRISONER: Quickly, you gotta hide before they get here.

Dx/SFX: Men yelling in the distance. Carriage and horse still approaching but pace quickening.

SFX: The sound of shooting arrows in the distance.

COWBOY: Shit, GHOST NATION! IT’S AN AMBUSH! Yah! Yah!

Cassidy: Are you hustlin’ us, son?!

BART: You tryin’ to pull one over on us, ain’t ya? You think you can hustle us?

CONFEDERADO, from afar: Soon this will all feel like distant dream

BARTENDER: Get down! Vamos, vamos!

MAN: We love havin’ us company.

SUE ELLEN: Don’t happen often enough.

MAN: Well that’s cause not many people brave enough to venture all the way up in these hills.

FORTUNE TELLER: Welcome to Pariah

SHERIFF: (sound fades in) -- well what do you have to say for yourself?

GLITCHING HOST: Maybe this world isn’t as grand as it seems.

BERNARD: …I think…you might be there.

ROSE: Well, then I suppose this game wasn’t meant for you.

Explain how the work innovatively used the radio/audio medium.

Westworld: The Maze was crafted in partnership with Westworld's show producers and audio teams. Through this collaboration, a team of skilled engineers leveraged the show's original audio library to develop custom sound for each of the 11,000 lines of copy within the game. The final product presents fans with over two hours of unique gameplay, 400 potential choices, and interactions with the voice talents of 36 different actors each cast specifically for their roles in the skill - including stars Jeffrey Wright and Angela Sarafyan.

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