To keep fans engaged even when their hit show Westworld wasn't on air, HBO turned to a medium that combines the oldest form of storytelling with the newest technology: Voice.

With it, HBO turned Westworld into The Maze: an Amazon Alexa Voice game that creates an fully-immersive experience not replicated in any other Voice skill on the market.

The game provided an opportunity for truly unique brand engagement, allowing fans to not just experience, but engage with the world they love from the show.

To build excitement and buzz around Westworld's Season 2 finale among the show’s most devoted fans, HBO set out to extend the show’s world, bringing it to life for fans to inhabit, much like the characters they follow each week.

Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "hosts." People in the story come from far and wide - and pay top dollar - to experience a world where every human appetite can be indulged.

As the second season came to a close, and the hosts become self-aware, the adventures within the park take a darker turn. It was this pivotal show trajectory that we sought to amplify.

We set out to give fans a way to enter the world of Westworld and experience the places they've grown to love. But to create even more of an authentic experience, we gave them the role of a robot "host" on a quest for consciousness.

For gameplay design, we took inspiration from the show itself, which establishes memory, improvisation and self-interest as the levels of intelligence to inform an experience that blends gaming and storytelling.

The show has built up a rabid base of fans who delight in the show's mysterious twists and turns. The most devoted fans spend hours theorizing about hidden meanings and symbols, always looking for a way to get deeper into the show's intricate narrative.

To get such an avid group of fans to engage with the show's world outside of watching it, The Maze needed to deliver on the authentic storytelling and high-quality production they expected from the show.

The Voice platform provided an opportunity to bring this storytelling to life on a platform that lets fans experience a one-on-one connection with characters and narratives from Westworld.

Westworld: The Maze is truly immersive - breaking boundaries, as Westworld fans would expect. Users journey through the show's world from their own homes and play as an unnamed Westworld host, guided through "choose-your-own-adventure" style gameplay by beloved characters like Bernard/Arnold (Jeffrey Wright) and Clementine (Angela Sarafyan).

The final product presents fans with over two hours of unique gameplay spanning 11,000 lines of script, each with custom-built sound design leveraged directly from the show's original audio library for maximum authenticity. Fans play through over 60 different storylines and 400 potential choices.

In a first-of-its-kind feat, HBO brought its unique brand of storytelling and dedication to craft to a platform that relies entirely on audio - and its fans' imaginations.

On average, fans who played The Maze have engaged with the brand for 14 minutes. The Maze earned a 4.4/5 star review from users in the Amazon App Store.

Within days of the game being released, Westworld: The Maze garnered 1.2 million press impressions. Since launch, the game has earned more than 15 accolades including Clio Awards, ANDY Awards and London International Awards, among others. Amazon recently mentioned Westworld: The Maze on its Earnings Report call, citing it as an exemplary Entertainment skill created for Amazon Alexa.