The Ukrainian consumer goes to the clinic only when something hurts. This trend has continued since the Soviet Union, when it was popular to be treated with folk remedies. So the main challenge was to create not just a visual identity of the clinic but to change the whole way people take care of their bodies. To help people start listening and hearing themselves and every organ personally. We aimed to make the healthcare process easy, soulful and sometimes even fun.

It was important for us to change the attitude of Ukrainians towards medicine. We know it's a big challenge - but everything starts somewhere. To do this, we are dealing with the maximum fun design that is easy to remember. Each organ, as a separate animated character, maintains a connection with a functional body. This was the main idea.

We found the name OUTRÉ life balance clinic, which means "unusual, one that stands out” and visual identity, built on illustrations of organs that communicate with each other and with the reader, just like comic book characters. We’ve created a character for every single organ in human’s body, so that no one ever feels unheard. Comic-styled fun was complemented by a massive but elegant font used in the logo. With a creative solution, we taught ukrainians to go to the clinic just to check if everything is good (not only when something hurts). We taught them literally to keep in touch with their bodies. Also, in the our identity, the orhans contact with a person. In this way, we have fulfilled the business task by increasing the number of contacts.

As a result, we transformed unpleasent healt care routine into selflove journey. Also, we got all the OUTRE appointments booked 2 months ahead. Due to war in Ukraine further promotion has beed stopped.

But our story with OUTRE in wartime is not stopped. Recently, we have created a chat bot that helps Ukrainians get a free consultation from any doctor. In wartime, it`s a problem - many hospitals are destroyed, only accepting critical cases, but this does not mean that people do not have acne, do not lose their hair or do not have a toothache. So all "peaceful diseases" helps to solve OUTRE and we support OUTRE.