Film > Product & Service

POPITAS ZERO

BASSAT OGILVY, Barcelona / BORGES / 2012

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Film

Overview

Credits

Overview

Synopsis

The new Popitas Zero do not contain added fat, just like the protagonists in our spot. So, to convey this idea to the consumer, the first part of the spot recalls the “typical” cosmetic ad, where the actors and actresses don’t have added fat. This first part is also a representation of what later happens inside the microwave, when these people are transformed into our popcorn.

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24 items

Grand Prix Cannes Lions
BACK TO THE START

Branded Content Internet Film

BACK TO THE START

CHIPOTLE, CREATIVE ARTISTS AGENCY

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Gold Cannes Lions
DIPS DESPERADO

Sweet Foods & Snacks

DIPS DESPERADO

PEPSICO, ABBOTT MEAD VICKERS BBDO

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Gold Cannes Lions
SUPER IN. SUPER OUT.

Alcoholic Drinks

SUPER IN. SUPER OUT.

LION NATHAN, PUBLICIS MOJO

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Gold Cannes Lions
NO SIGNAL

Home Appliances & Furnishings

NO SIGNAL

BGH, DEL CAMPO NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
FRIENDS

Home Appliances & Furnishings

FRIENDS

BGH, DEL CAMPO NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
DADS IN BRIEFS

Home Appliances & Furnishings

DADS IN BRIEFS

BGH, DEL CAMPO NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
THE BEAR

Publications & Media

THE BEAR

CANAL, BETC EURO RSCG

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Gold Cannes Lions
THREE LITTLE PIGS

Publications & Media

THREE LITTLE PIGS

THE GUARDIAN, BBH

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Gold Cannes Lions
HOUSE

Commercial Public Services

HOUSE

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
PLATOON

Commercial Public Services

PLATOON

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
WIG SHOP

Commercial Public Services

WIG SHOP

DIRECTV, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
DOG COLLAR

Commercial Public Services

DOG COLLAR

DIRECTV, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
STRAY ANIMAL

Commercial Public Services

STRAY ANIMAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
ROADSIDE DITCH

Commercial Public Services

ROADSIDE DITCH

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
BEST JOB

Corporate Image

BEST JOB

PROCTER & GAMBLE, WIEDEN+KENNEDY

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Gold Cannes Lions
CARTASI FOR INTEGRATION DAY

Public Awareness Messages

CARTASI FOR INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
TOYOTA FOR INTEGRATION DAY

Public Awareness Messages

TOYOTA FOR INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
AVERNA FOR INTEGRATION DAY

Public Awareness Messages

AVERNA FOR INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
PAMPERS FOR INTEGRATION DAY

Public Awareness Messages

PAMPERS FOR INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
ILLY FOR INTEGRATION DAY

Public Awareness Messages

ILLY FOR INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
BLOOD RELATIONS

Long Format Internet Film

BLOOD RELATIONS

THE PERES CENTER FOR PEACE, BAUMANN BER RIVNAY SAATCHI & SAATCHI

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Gold Cannes Lions
THE MUSEUM OF ME

Interactive Film

THE MUSEUM OF ME

INTEL, PROJECTOR

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Gold Cannes Lions
OK GO - ALL IS NOT LOST

Interactive Film

OK GO - ALL IS NOT LOST

GOOGLE, HAKUHODO

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Silver Cannes Lions
KITCHEN

Savoury Foods

KITCHEN

KERRY FOODS, SAATCHI & SAATCHI

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More Entries from BASSAT OGILVY

24 items

Gold Cannes Lions
SEAFOOD GRAPES

SEAFOOD GRAPES

GONZALEZ BYASS, BASSAT OGILVY

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Silver Cannes Lions
TEAM HOYT

Publications & Media

TEAM HOYT

TV3, BASSAT OGILVY

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Shortlisted Cannes Lions
HUNTING SEASON

Alcoholic Drinks

HUNTING SEASON

CONSEJO DENOMINACION DE ORIGEN NAVARRA, BASSAT OGILVY

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Shortlisted Cannes Lions
GRANDMA

Entertainment & Leisure

GRANDMA

ASSOCIATION FOR THE BLIND AND VISUALLY IMPAIRED, BASSAT OGILVY

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Shortlisted Cannes Lions
LIBERTADORES

Corporate Image

LIBERTADORES

SANTANDER, BASSAT OGILVY

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Shortlisted Cannes Lions
PAPERS

Public health & safety

PAPERS

GENERALITAT DE CATALUNYA, BASSAT OGILVY

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Shortlisted Cannes Lions
AMMOXICILIN

Fundraising & Appeals

AMMOXICILIN

TIERRA DE HOMBRES, BASSAT OGILVY

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Shortlisted Cannes Lions
FATHER AND SON

Fund-raising & appeals

FATHER AND SON

TV3, BASSAT OGILVY

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Shortlisted Cannes Lions
HAIR

Fund-raising & appeals

HAIR

AFANOC, BASSAT OGILVY

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TEAM HOYT

Creative Effectiveness

TEAM HOYT

TV3 TELETHON, BASSAT OGILVY

(opens in a new tab)
DESAFIOCRUZCAMPO.COM

Best Use of Experiential Marketing in a Promotional Campaign

DESAFIOCRUZCAMPO.COM

CRUZCAMPO, BASSAT OGILVY

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SALADWATCH

Savoury Foods

SALADWATCH

FLORETTE, BASSAT OGILVY

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BARRY LYNDON

Best Use of Television

BARRY LYNDON

BARCELONA METROPOLITAN TRANSPORTS, BASSAT OGILVY

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TONGUE TWISTERS

Alcoholic drinks

TONGUE TWISTERS

RIVES, BASSAT OGILVY

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MOUTH

Alcoholic drinks

MOUTH

CRUZCAMPO, BASSAT OGILVY

(opens in a new tab)
FEET

Alcoholic drinks

FEET

CRUZCAMPO, BASSAT OGILVY

(opens in a new tab)
SMELL NEW

Titanium and Integrated

SMELL NEW

FORD, BASSAT OGILVY

(opens in a new tab)
POPITAS ZERO

Sweet Foods & Snacks

POPITAS ZERO

BORGES, BASSAT OGILVY

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COUPLE

Sweet Foods

COUPLE

VALOR CHOCOLATES, BASSAT OGILVY

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LAWS

Non-alcoholic drinks

LAWS

COCA-COLA, BASSAT OGILVY

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YOU ARE THE ORIGIN

Alcoholic Drinks

YOU ARE THE ORIGIN

BRUGAL, BASSAT OGILVY

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I'M BACK

Non-Alcoholic Drinks

I'M BACK

CENTRAL LECHERA ASTURIANA, BASSAT OGILVY

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CRYBABY

Dairy products

CRYBABY

NESTLE, BASSAT OGILVY

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FEEDING BOTTLE

Dairy products

FEEDING BOTTLE

LETONA, BASSAT OGILVY

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