Business Software Alliance is an association formed by the main software manufacturers.Spain is one of the countries with the highest index of illegal software reproduction and usage.The client wanted to target the architects' sector to make them aware that, when using illegal software, they are committing a crime.The index of illegal software usage in the architects' sector is of 85%.

Target: males ranging from 35 to 65 working in architects' offices.We needed to create an aggressive and suggestive communication which will compel the recipient to open and read it instead of throwing it away without opening it.The envelope invited them to spend an indefinite period of time on one of the best examples of the Spanish architecture. On opening the mailing, they would find a strip of pictures of different jails, all samples of the Spanish architecture.The only way to be safe will be to call BSA to regularise the situation concerning the software and licensees of the company.

More than 10 agreements signed with the Professional Architect Colleagues of the main Spanish provinces.70% increase on sales of software licences.