“My flights“ as original monotype-print (unique copy).With a special developed software all flights of each Hon Circle member in 2009 were turned into a graphical picture and printed – so the gift is your personal route-map – as original monotype-print in circulation 1.

Birthday greetings from Lufthansa to the worldwide 4,000 owners of the black HON Circle card.

Target-group: Lufthansa’s best customers – HON Circle members, collecting at least 600,000 miles within 2 years.Flexible mail dates, and a small but highly individual gift with a connection to airline/flying were mandatory for the idea.

For this is a loyalty-measure there was no call to action.Anyway 630 HON Circle members gave their personal hotline a call just to say “thank you! “.

For the consumer: 1:1 communication – even if the idea is the same for all addressees, the execution couldn’t be more individual.For the brand/status: The idea reflects perfectly what the HON Circle stays for. Highest estimation, best treatment, and all this done by an airline that brings you into every part of the world.