Direct > Use of Media
WUNDERMAN, London / FORD / 2008
Awards:
Overview
Credits
CampaignDescription
To launch the 'agile' new C-MAX to Ford customers.
Idea
Our solution is a letter that first tells customers about the benefits of the new C-MAX – but then the copy twists and turns around the page and ‘drives’ even onto the reverse where it eventually parks. Along the way, we demonstrate just how a journey in the C-MAX feels: Effortless, fun and flowing. This solution perfectly express the agility of the new C-MAX – but in a two dimensional and low budget direct mail piece.
Outcome
Over 2% of those receiving the letter went on to buy the car. That’s an exceptionally high result, especially for such a low cost mailing.
More Entries from Flat Mailing in Direct
24 items
More Entries from WUNDERMAN
24 items