For the first time in 100 years worth of women's razor commercials, we see women with actual body hair deciding to shave - or not shave.

Female body hair has been so stigmatized that commercials for razors have shown women 'shaving' smooth, hairless and airbrushed legs. The entire razor category, whose business revolves around body hair, has refused to acknowledge it exists for over a century.

Billie was the first razor company to acknowledge that women have body hair and reinforce that shaving is a choice, not an expectation.