Film > Viral Film

THINK OF A WOMAN

BILLIE, New York / BILLIE INC. / 2022

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Overview

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Overview

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The film opens by asking you to close your eyes and picture the perfect woman slowly coming towards you. After prompting you to open your eyes, the camera travels through an abstract unconscious revealing a cast of underrepresented women who may not have immediately come to mind. The script uses visual misdirection and wordplay to flip one gender stereotype after another. For example, when the voiceover probes, “Did the woman you envision have long flowing hair?”, we reveal a beautiful Black woman with box braids flowing in slow motion. When we ask, “Was she in her prime?”, we see a woman in her 70s. The film's final question serves as the ultimate wakeup call: “When asked to think of the perfect woman – did you think of you?” It culminates in a final message: let’s think about what we think about when we think of a woman.

Cultural / Context information for the jury

International Women’s Day: A holiday meant to celebrate women’s achievements served as our unlikely launch day to challenge the very definition of what it means to be a woman. (March 8)

“Perfect” Woman: The opening of the film showcases visuals of an idealized woman mostly pulled from social media trends especially on TikTok.

Long Flowing Hair: Hair characterized in this way comes from popularized Disney princesses who are mostly Caucasion with blonde, straight hair.

Feminine: Femininity tends to be viewed through a western, cis lens. We highlighted two trans women from different cultures to showcase beauty in diversity.

Prime: A term often used to describe youth as the best time of one’s life.

Her: A pronoun that is often assumed when someone visually presents as a woman.

Fit…for office: A double entendre that refers both to physical fitness and to one’s ability to serve in a political position.

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