For the first time in 100 years worth of women's razor commercials, we see women with actual body hair deciding to shave - or not shave.

Female body hair has been so stigmatized that commercials for razors have shown women 'shaving' smooth, hairless and airbrushed legs. The entire razor category, whose business revolves around body hair, has refused to acknowledge it exists for over a century.

Billie was the first razor company to acknowledge that women have body hair and reinforce that shaving is a choice, not an expectation.

Project Body Hair is all about female empowerment. Tomboy, by Princess Nokia, perfectly summed up the juxtaposition, energy, and defiance we were looking for to enhance the first advert in the history of razor adverts to embrace women’s body hair.