For the first time in 100 years worth of women's razor commercials, we see women with actual body hair deciding to shave - or not shave.

Female body hair has been so stigmatized that commercials for razors have shown women 'shaving' smooth, hairless and airbrushed legs. The entire razor category, whose business revolves around body hair, has refused to acknowledge it exists for over a century.

Billie was the first razor company to acknowledge that women have body hair and reinforce that shaving is a choice, not an expectation.

Billie is a female first, direct-to-consumer razor brand going up against the big brands like Gillette.

For years female razor brands have been an off-shoot of male shaving brands - they change the color of the handle to pink and charge women more for the same product.

Billie makes sure that women don't pay more for razors than men do. And this equality extends to their advertising.

With this campaign, Billie was the first razor brand to acknowledge that women have body hair. It sets out to remind women that shaving is a personal choice and no one should be telling them what to do with their hair. Especially not a razor company.