optathlon.com: 2.1 million site visits and 5.1 million game plays. Average playing time, over 4 minutes.Mobile: 26,831 app downloads, 225,655 game plays. Average playing time: over 23 minutes.Website and mobile app have driven $1,322,600 in online revenue for Travel Options by United.

The Optathon: a family of online and mobile games featuring Travel Options products. Passengers could pass time in an entertaining way at the airport, and win Travel Options prizes to be redeemed on the spot for their upcoming flight. All participants also had a chance to win a 1-million-frequent-flyer-mile grand prize.

To inform passengers about—and drive trial of—Travel Options by United, a suite of products and services that enhance passenger comfort (and United revenue).