COMPELLENT, a forerunner in data storage technology, wanted to create buzz around C-Drive (their annual conference) by engaging their customers and channel partners. The challenge: How do you convince IT professionals to join them in blowing up the data storage status quo?

The best way to show how COMPELLENT was crushing the storage status quo was to invite customers and partners to help smash traditional storage area networks (SANs). Through a clean, simple microsite and series of 12 short films, IT professionals were asked to select their favourite method of crushing, smashing or beating up the SAN.