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BARRIE D'ROZARIO MURPHY, Minneapolis / BEST BUY / 2010
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Every Best Buy has a wall of HDTV's in the back of the store that play captivating high definition footage to drive sales. But their appliance sales were suffering and they needed to drive traffic to the other side of the store. To remind people of the appliance section, we played footage of spinning washer and dryers on the HDTV's to create the illusion that the HD wall, was a wall of appliances.
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